Selected work
Case studies from real measurement projects
Click any case study to read the full breakdown.
Custom Consent Mode V2 implementation for Google
A custom Consent Mode V2 setup built to update user consent choices immediately, preserve Google Ads signals and validate GA4/GTM behavior.
Read case study →Fixing GA4 “(not set)” purchase attribution
A Measurement Protocol attribution issue where purchase events were collected, but source and medium were not assigned correctly.
Read case study →Matching offline conversions in GA4 after 72 hours
A Measurement Protocol case study for sending offline purchases back to GA4 while preserving useful source / medium and campaign context.
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