01
Discover
Understand business goals, channels, website or app setup, tools and current data problems.
Services
Transforming your data into measurable growth
Improve your measurement architecture through robust data collection, deep analysis and strategic activation. I help companies build reliable analytics systems across websites, mobile apps, campaigns, offline data sources and reporting platforms.
How I Work
A clear process from audit to activation
Every project follows a structured process: understand the business goal, review the setup, design the system, implement, validate and document.
02
Audit
Review analytics, GTM, consent, data layer, conversions, dashboards and platform configuration.
03
Plan
Create a measurement plan that defines what should be tracked and how events should be structured.
04
Implement
Configure GA4, GTM, Consent Mode, BigQuery, Looker Studio, mobile apps and ad platforms.
05
Validate
Debug and test events, conversions, tags, consent states, data layers and dashboards.
06
Enable
Document the setup and explain how your team can maintain and improve it over time.
Core Services
Data services built around clarity, tracking and performance
These services help your team trust the data behind every decision.
01
Data Consultancy
Understand what data is available, what is missing and how to use it to identify growth opportunities.
02
Measurement Strategy
Define what needs to be tracked, why it matters and how each metric connects to your business goals.
03
Data Collection
Capture meaningful user actions, conversions, app events, campaign performance and journey signals.
04
Tracking Debugging
Fix tags, triggers, variables, events, conversions, consent states, data layers and platform configuration errors.
05
Data Layer Architecture
Create a clean structure for reliable tracking across websites, ecommerce, lead gen flows and custom events.
06
Advanced Measurement
Connect online behavior with CRM activity, offline conversions, sales outcomes and revenue signals.
Services by Platform
Analytics, tracking and reporting across your data stack
From GA4 and GTM to mobile apps, BigQuery, server-side tracking and offline data.
GA4
Google Analytics 4
GA4 setup, audit, event tracking, key events, ecommerce tracking, custom dimensions and BigQuery linking.
GTM
Google Tag Manager
Container setup, tags, triggers, variables, conversion tracking, data layer usage and cleanup.
APP
Mobile App Tracking
Tracking strategy, debugging and configuration for Android and iOS apps.
CM
Consent Mode v2
Cookie banner integration, consent-based tag firing, GA4 validation and consent debugging.
BQ
BigQuery
GA4 BigQuery export, SQL analysis, funnel analysis, reporting tables and data quality checks.
LS
Looker Studio
Dashboard design, GA4 reporting, paid media dashboards and executive KPI reporting.
Ready to trust your data?
Let’s turn your tracking into business clarity
Whether you need an audit, a new GA4 and GTM setup, mobile app tracking, data layer architecture, offline data import or dashboards, I can help.
Work with me