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GA4 updates, tracking strategies, measurement tips and industry news written for marketers and analysts who want to stay ahead.
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Google is now tracking your site automatically
Google Tag Manager Google is now tracking your site automatically As of February 4th, Google announced that Google Tag Manager will now automatically collect a broader range of...
Read more →The data dilemma: Backend truth vs. GA4 insights
GA4 & Backend The data dilemma: Backend truth vs. GA4 insights Finance trusts the backend. Marketing relies on Google Analytics 4. What happens when the numbers don't match?...
Read more →The most underrated GA4 feature: User Explorer
GA4 Tips The most underrated GA4 feature: User Explorer Stop guessing how people move through your site. Start watching their journey. Most marketers get stuck looking at big,...
Read more →GA4 big update: Direct traffic spike solved
GA4 Updates GA4 big update: Direct traffic spike solved There have been multiple reports highlighting a significant spike in direct traffic for customers, as reflected in BigQuery datasets....
Read more →Measurement is essential, not optional
Strategy Measurement is essential, not optional A very important takeaway from most Google calls this year: in the current dynamic business landscape, measurement is essential, not optional. Accurate...
Read more →GTM containers will automatically load a Google Tag from April 2025
Google Tag Manager GTM containers will automatically load a Google Tag from April 2025 Starting April 10, 2025, GTM containers with Google Ads and Floodlight tags will automatically...
Read more →Three new GA4 updates improving data visibility & reporting
GA4 Updates Three new GA4 updates improving data visibility & reporting Google Analytics has introduced three key updates designed to enhance user insights and reporting efficiency. 1. Percentage...
Read more →GA4’s new lead generation reports & audience templates
GA4 Updates GA4's new lead generation reports & audience templates If lead generation is central to your marketing strategy, GA4 has just dropped a significant update aimed at...
Read more →GA4 Measurement Protocol: tracking beyond the browser
Measurement Protocol GA4 Measurement Protocol: tracking beyond the browser In most analytics setups, we focus on tracking website or app interactions through front-end scripts. But what about the...
Read more →GA4 now imports Meta & TikTok cost data natively
GA4 Updates GA4 now imports Meta & TikTok cost data natively Google has finally dropped the update that performance marketers have been asking for since GA4 launched. You...
Read more →GA4’s biggest update yet: Cross-channel budgeting & attribution
GA4 Updates GA4's biggest update yet: Cross-channel budgeting & attribution Google has rolled out major upgrades in GA4 for budget planning and cross-channel performance. Here is a breakdown...
Read more →Major GTM updates: Easier first-party data & simplified tagging
Google Tag Manager Major GTM updates: Easier first-party data & simplified tagging Some big updates in the Google ecosystem that will save a lot of manual work. 1....
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